Rose (Rosa sp.) belongs to family Rosaceae. There are over 200 species and more than 18000 cultivars of roses. There is a shifting tendency towards sourcing floricultural products from developing countries like Bangladesh, India and Pakistan. This is due to the increasing labour and energy costs in Europe. This trend has built up a pressure on the successful cultivation of healthy rose plants in the developing countries, like Pakistan. Pakistan being an agricultural country with diverse agro climatic zones has a huge potential for the cultivation of roses . Rose is an economically important horticulture crop cultivated throughout the world and is generally referred as king of flowers. It is also cultivated because of its medicinal importance.
Various parts of rose plants are being used in different types of medicinal formulations. Its cultivation is performed in both open fields and protected greenhouses. Rose cultivation is increasing in Pakistan because of its ornamental and medicinal values. Roses provide high revenue to farmers and increase employment opportunities. In case of Pakistan, area under flowering crops is estimated more than 17000 acres. The increased utilization of cut flowers in hotels, restaurants and banquet halls business has resulted due to increased living standard of people. Nevertheless, a big gap between demand and supply of flowers and relevant products still exists.
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